sushi.home app
UX design • wireframe • UI design • high-fidelity prototype
Sushi.home is a new app for a fictive sushi restaurant to help people order sushi easily and with less effort for a scheduled time.
The project involved creating both the user experience and the visual design for the app.
First, I started the understanding and empathizing process by secondary research, and developing personas, user journey maps, and user stories. After the definition of the users’ pain points and needs, I continued by ideating to find a solution to their problems, composing the main user flow, and building wireframes to test early ideas.
Following the implementation of the feedback into the wireframes, I developed the high-fidelity designs and the prototype that showcases the ordering process through the app.
persona
Marianne
“I enjoy being active both at work and in my social life, so I don’t want to waste time on worrying about what to eat.”
Personal details
Age: 26
Education: University graduate
Hometown: Salzburg, Austria
Family: Single, lives alone
Occupation: Project manager
Goals
- To get ahead in her career
- To have a quick but healthy lunch on a busy weekday
- To have various meals during the week
- To organize food with minimal effort
Frustrations
- “I have a lot of meetings during the day and it is hard to order the food in the short pauses.”
- “The food arrives too early or too late, when I am already in the next meeting.”
- “I don’t have time to browse through menus, so I often end up ordering the same.”
Marianne is a project manager at a big international company. She is very busy at work and attends many meetings on a regular working day. She is a very active person and beside working very hard, she also enjoys the social life and night life in London. She doesn’t spend too much time at home, therefore she prefers buying ready-made food or order from a restaurant. She likes sushi and orders it for lunch more times a week. She often orders it together with her colleagues. She likes eating various and trying new flavors, but doesn’t like wasting time on looking for new options.
problem statement
Marianne is a busy project manager who needs to organize healthy and various lunches for her short lunch breaks quickly and with the least effort because she has little time between her meetings.
goal
To minimize the time that a user spends organizing lunch on a weekday, sushi.home will offer a different special meal on each workday. The daily offer makes it possible for busy adults to eat healthy and various throughout the week and save the time of browsing the menu.
Considering the busy schedule and the short lunch break of the users, the app will also make it possible to schedule the order, so that they can have their lunch fresh on their table at a set time.
main user flow
wireframes & ui design
visual design
The complementing blue and salmon colors accompanied by the energetic yellow were chosen to create a lively and characteristic color palette. The playful and abstract illustrations help to achieve a happy and unique appearance to lighten the mood of the busy users and stand out from the competitors.
basic UI kit
high-fidelity design
Click it through!
follow-up steps
Enhance the user experience by adding the option to receive customized special offers if the user provides their preferences and allergens to their profile
Usability study with high-fidelity prototype
Develop the screens for the search and profile pages
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